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Privacy Policy

Who We Are

Advanced Technology Recycling (ATR) is a multi-tier certified electronics recycling company operating across the United States. Our website addresses are: https://www.atrecycle.com/, https://www.atrstore.com/, and https://www.atrauctions.com/

Comments

When visitors leave comments on our sites we collect the data shown in the comments form, along with the visitor's IP address and browser user agent string to assist with spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. We are not responsible for Gravatar's data practices, privacy policy, or any consequences arising from your use of that service.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. We are not responsible for any location data embedded in images uploaded by users or for any consequences arising from the extraction or use of such data.
By uploading any images or visual materials to the website, you acknowledge and agree that such materials are submitted voluntarily for the purpose of facilitating warranty claims, service requests, recycling verification, or other related business processes. You further understand and agree that any images submitted will not be returned to you and may be retained by Advanced Technology Recycling (ATR) for recordkeeping, compliance, audit, and operational purposes.
By submitting images, you grant ATR a non-exclusive, royalty-free, perpetual, and irrevocable right to use, store, reproduce, review, and process such images in connection with its business operations, including but not limited to evaluating claims, maintaining service records, and improving internal processes. All submitted images shall become the property of ATR upon upload, to the extent permitted by applicable law.
ATR reserves the right to store, archive, or delete submitted images at its sole discretion and for such duration as it deems appropriate in accordance with its data retention practices. While ATR implements reasonable safeguards to protect stored data, you acknowledge that transmission of data over the internet and electronic storage cannot be guaranteed to be completely secure.
You represent and warrant that you have the necessary rights and permissions to upload any images submitted to the website and that such content does not violate any third-party rights, including privacy, intellectual property, or confidentiality obligations.

Cookies and Tracking Technologies

When you visit, browse, or otherwise interact with our websites, we automatically collect certain information through cookies, pixels, tags, and similar tracking technologies. These technologies allow us to understand how users interact with our websites, including pages visited, links clicked (such as bidding activity), device and browser information, IP address, and general usage patterns.

We use these technologies for purposes including, but not limited to:

  • operating and maintaining our websites and services
  • enabling account functionality and user authentication
  • processing and supporting auction activity, including bids and transactions
  • analyzing site usage and performance
  • detecting, preventing, and investigating fraud or misuse
  • supporting advertising, remarketing, targeted advertising, and audience development, including showing you advertisements based on your interactions with our websites
  • improving our services, listings, and overall user experience

Cookies and similar technologies may be set by us or by third-party service providers that support our operations.

We currently use tools and services including, but not limited to, Google Tag Manager (GTM), Google Analytics (GA4), the Meta (Facebook) Pixel, and email marketing or customer communication platforms such as Mailchimp. We may also use additional analytics, advertising, payment processing, security, communication, or operational service providers as our business evolves. These providers may collect and process information about your interactions with our websites and, in some cases, across other websites and platforms for analytics, functionality, and advertising purposes, including building advertising audiences and delivering targeted advertisements based on your activity.

Data collected through these technologies may be retained for as long as reasonably necessary to fulfill the purposes described in this policy, including operational, legal, security, and business needs, and in accordance with the policies of the third-party providers we use.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features of our websites, including account access and bidding functionality. Disabling cookies does not prevent information that was previously collected from being used in accordance with this policy.

We do not control and are not responsible for the data handling practices of third-party providers. We encourage you to review the privacy policies of those providers for more information about how they collect, use, and process data.

When you register for an account, log in, place a bid, or complete a transaction, information collected through cookies and tracking technologies may be associated with your account and combined with other information you provide to us. This allows us to support auction functionality, process transactions, maintain account security, prevent fraud, and improve our services.

Embedded Content from Other Websites

Pages on our websites may include embedded content such as videos, images, articles, and other media. By using, browsing, scrolling, or viewing our websites in any way you consent to the potential presence of such embedded content and any associated data collection or tracking. Embedded content from other websites behaves in the exact same way as if you had visited those websites directly. Those websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that content, including if you have an account and are logged in to that website. We have no control over and accept no responsibility for the content, security, privacy practices, or data handling of any third-party websites or embedded content providers. We accept no liability for any loss, damage, or harm arising from your interaction with any embedded third-party content on our websites.

Analytics

We use Google Tag Manager, Google Analytics, and any other analytics, tracking, or data collection platform we choose to use now or in the future to collect data about how visitors interact with our websites. This data includes but is not limited to pages visited, time on site, device and browser information, geographic location, purchasing and bidding behavior, and any other interactions with our websites or services. We reserve the right to use any analytics platform or service at our sole discretion without notice or obligation to update this policy.
Data collected through analytics and tracking tools may be used for any purpose we consider relevant to our business including but not limited to improving our websites and services, targeted digital advertising, remarketing, audience building, email marketing, direct mail marketing, telemarketing, and any other marketing or communications we see fit. If you register an account, place a bid, make a purchase, or provide your information in any way through any of our websites, you consent to us using that information including your mailing address for direct mail marketing purposes. We are not responsible for the data handling practices of any third-party analytics provider. Data collected through these tools is processed and stored in accordance with the respective privacy policies of those providers and we accept no liability for how such providers handle your data.

What Personal Data We Collect and Why We Collect It

We collect information that you provide directly to us, as well as information collected through your use of our websites, services, and any third-party platforms we operate on. This may include, but is not limited to:

  • Identifiers such as name, email address, phone number, and mailing address
  • Account and business information, including company name, registration details, EIN, and tax identification numbers
  • Transaction and financial information, including payment details, bidding activity, purchase history, and related records
  • Identity verification information, including government-issued identification where required
  • Technical and usage information, including interactions with our websites and services
  • Any other information you choose to provide in connection with registering, bidding, purchasing, selling, or otherwise interacting with us

We may also collect additional information as reasonably necessary to operate our business, provide our services, comply with legal obligations, and protect our platform, users, and operations.

We use personal data for purposes including, but not limited to:

  • operating, maintaining, and improving our websites, services, and auction platform
  • processing bids, transactions, payments, and shipments
  • verifying identity, business credentials, and eligibility to participate in auctions
  • detecting, preventing, and investigating fraud, misuse, or violations of our Terms and Conditions
  • communicating with you regarding your account, transactions, or customer service inquiries
  • marketing, advertising, remarketing, and audience development, including targeted marketing based on your interactions with our services
  • complying with legal, regulatory, tax, and reporting obligations
  • enforcing our policies, resolving disputes, and protecting our legal rights

We may use your information for additional purposes that are reasonably related to and consistent with the context in which the information was collected.

For auction participants specifically, certain information may be shared as necessary to facilitate transactions, including sharing winning bidder details with sellers, displaying limited bidding activity to other participants, and requiring identity or business verification for certain lots. Failure to complete transactions or comply with platform requirements may result in account restrictions, and related records may be retained for operational, legal, and fraud prevention purposes.

We may rely on third-party platforms and service providers to support our operations, including payment processors, identity verification providers, analytics services, and marketing platforms. These providers process information in accordance with their own privacy policies, and we encourage you to review those policies for additional details.

Who We Share Your Data With

We reserve the right to share your personal data with service providers, partners, and third parties that support our operations where we consider it necessary, beneficial, or incidental to the operation of our business. This includes but is not limited to payment processors, identity verification providers, shipping and logistics partners, auction platform providers, email marketing providers including but not limited to Mailchimp and any other email marketing or automation platform we use now or in the future, advertising platforms including but not limited to Google and Meta, analytics providers, CRM platforms, direct mail providers, telemarketing providers, business partners, affiliates, subsidiaries, and any other service providers or third parties we engage now or in the future. This list is not exhaustive and we are under no obligation to disclose every party with whom your data may be shared.
We may also disclose your information where required or permitted by law, to protect our rights or property, to prevent fraud or harm, to pursue or defend legal claims, or in connection with a business sale, merger, acquisition, or restructuring of any kind. In the event of a sale or transfer of our business or assets, your personal data may be transferred to the acquiring party without notice or further consent.
If you request a password reset, your IP address will be included in the reset email. Visitor comments may be checked through an automated spam detection service. We are not responsible for the privacy practices, data security, or data handling of any third party to whom we disclose your data and we accept no liability for how such parties use, store, or process your information. By using our websites or services you consent to your data being shared as described in this section without limitation.

How Long We Retain Your Data

We retain your personal data for as long as we determine necessary at our sole discretion. There is no fixed retention period and we reserve the right to retain any and all data we collect as long as necessary for business, legal, and fraud prevention purposes for any business, legal, financial, security, operational, or other reason we see fit. This includes but is not limited to transaction records, identity documents, bidding and purchase history, communications, payment information, business verification documents, and any other information collected through our websites or services.
Requests for deletion will be considered but may be declined at our sole discretion. We are under no obligation to delete or anonymize your data and reserve the right to retain it indefinitely even following a deletion request where we have any reason to do so. Deactivation or deletion of your account does not guarantee the removal of your personal data from our systems. We are not responsible for and accept no liability in connection with data retained by any third-party platforms, providers, or services we use, which may maintain their own independent retention periods outside of our control.

Security

We are committed to maintaining the security of your personal data and implement industry standard technical and organizational measures to protect it. However, no data transmission over the internet or electronic storage system can be guaranteed to be completely secure. While we strive to protect your personal data we cannot warrant or guarantee its absolute security and any transmission to or from our websites is at your own risk.
In the event of a security incident affecting data held directly by us we will respond in accordance with applicable law including applicable breach notification requirements. We are not responsible for and accept no liability in connection with security incidents, breaches, or data loss occurring on or through third-party platforms, payment processors, analytics providers, email marketing platforms, or any other third-party service provider we use, as those parties maintain their own independent security obligations.
You are responsible for maintaining the confidentiality of your account credentials. We recommend you do not share your password with anyone and that you notify us immediately if you suspect any unauthorized use of your account. We are not liable for any loss or damage arising from unauthorized access to your account resulting from your failure to keep your credentials secure.

Changes to This Policy

We may update this policy from time to time to reflect changes in our business, services, or applicable law. Any updates will be posted on this page and take effect immediately upon posting. We are not obligated to provide individual notice of changes and we do not commit to maintaining a dated version history. We encourage you to review this policy periodically to stay informed. Your continued use of our websites following any updates constitutes your acceptance of the revised policy as it stands at the time of your visit.

Caching and Content Delivery

We use caching, content delivery networks, and related performance technologies to improve the speed and reliability of our websites. These technologies may incidentally interact with, process, or temporarily store data transmitted through our websites including but not limited to IP addresses, browser data, and user activity. By using, browsing, scrolling, or viewing our websites in any way you consent to this. We reserve the right to use any caching or content delivery technology or provider at our sole discretion without notice or obligation to update this policy. Any third-party caching or content delivery providers we use operate under their own terms of service and privacy policies and are independently responsible for their own data handling practices. We encourage you to review the terms and policies of any such providers directly. We are not responsible for and accept no liability for the data practices, security, or operations of any third-party caching or content delivery provider we use now or in the future.

Third Party Links

Our websites may contain links to third-party websites, platforms, payment portals, shipping providers, or other external services. These links are provided for your convenience only. We have no control over the content, privacy practices, data handling, or security of any third-party websites and we accept no responsibility or liability for them. The inclusion of any link does not imply endorsement, approval, or any affiliation with the linked website or its operators. When you leave our websites your use of any third-party site is entirely at your own risk and subject to that site's own terms and privacy policy. We encourage you to review the privacy policy of any website you visit.

Children's Privacy

Our websites and services are intended for use by individuals aged 18 and over only. We do not knowingly collect, solicit, or store personal data from anyone under the age of 18. By using our websites you represent and warrant that you are at least 18 years of age. If you are under 18 you are not permitted to use our websites or services or provide any personal information to us. If we become aware that we have inadvertently collected personal data from a minor we will take reasonable steps to delete that information as promptly as possible. We are not liable for any misrepresentation of age by a user and accept no responsibility for unauthorized use of our websites by minors.

Geographic Scope and Jurisdictional Limitations

Our websites and services are intended for use by individuals and businesses operating within the United States. By using our websites or services you acknowledge that your interaction with ATR is taking place within the United States and is subject exclusively to United States law. We make no effort to comply with the laws of any country or jurisdiction outside of the United States including but not limited to the European Union General Data Protection Regulation (GDPR), the United Kingdom General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations (PECR), or any other international privacy or data protection framework. If you are located outside of the United States you access our websites entirely at your own risk and we accept no liability in connection with your use of our websites or services.

Notice to International Visitors

Our websites and services are designed for and directed toward United States based individuals and businesses. By accessing our websites or using our services you are agreeing that your interaction with ATR is taking place within the United States and is subject exclusively to United States law regardless of where you are physically located. If you are accessing our websites from outside the United States you acknowledge that you are doing so voluntarily, that United States law governs your use of our services and any transactions you enter into, and that we make no representation that our websites, services, or this policy comply with the laws of any other country or jurisdiction. We process and store all data in accordance with United States law only.

Limitation of Liability

To the fullest extent permitted by applicable law, ATR and its officers, directors, employees, and affiliates accept no liability for any loss, damage, harm, or claim of any kind arising from the collection, use, storage, sharing, processing, or breach of personal data as described in this policy. This includes but is not limited to direct, indirect, incidental, consequential, or punitive damages. Use of our websites and services is entirely at your own risk.

Governing Law

This policy and any disputes arising in connection with it are governed by the laws of the United States. By using our websites you acknowledge and agree that United States law exclusively governs your use of our websites, services, and any transactions you enter into with ATR regardless of where you are physically located or where you access our websites from. We make no representation that our websites or services comply with the laws of any state or jurisdiction other than as required by applicable United States federal law.

Waiver

No failure or delay by ATR in exercising any right, remedy, power, or provision of this policy shall operate as a waiver of that right, remedy, power, or provision. No single or partial exercise of any right or remedy shall preclude any other or further exercise of the same or any other right or remedy. A waiver of any provision of this policy will only be effective if given in writing and shall not be deemed a continuing waiver or a waiver of any other provision.

Contact

For any privacy-related questions, contact us through any of our websites: atrecycle.com | atrstore.com | atrauctions.com